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Restaurant / franchise

Roman’s Pizza

Interior and exterior brand applications designed to hold together across illuminated fascias, menu graphics and customer touchpoints.

Roman’s Pizza signage manufactured and installed by Sign Image

Project scope

Built as one
brand system.

  1. 01Exterior fascia signage
  2. 02Interior brand graphics
  3. 03Menu systems
  4. 04Franchise consistency

Project facts

Client since
1997 (as Little Caesars)
Sites signed
100+, growing to a 250+ store network today
Sign types
ACM-backed fascias, fabricated aluminium letters, acrylic-faced lightboxes, printed graphics
Delivery
Manufactured in Centurion, installed on site by Sign Image teams

The relationship

Sign Image’s relationship with this brand goes back to 1997 — one of our longest-standing partnerships, and one that started under a different name entirely.

We built the signage for Little Caesars from 1997, when the network stood at 36 stores. In 2002, franchisor Arthur Nicolokakis took the brand out of the Little Caesars name and re-launched it as Roman’s Pizza — a rebrand we completed across the existing store network in around four months.

That network has since grown to over 250 stores, all carrying the fascias, interior brand graphics and menu systems that keep a fast-growing franchise consistent from one store to the next — built from ACM-backed fascias, fabricated aluminium letters, acrylic-faced lightboxes and printed graphics.

Having signed the brand through its founding name, its rebrand, and its growth to 250+ stores gives Sign Image a rare, complete view of what a South African franchise network needs from its signage partner over three decades.

Capabilities used

National signage rollouts

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Neon & illuminated signs

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