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About / Pretoria

Made in Pretoria.
Installed everywhere.

Sign Image designs, fabricates, installs and maintains signage for corporate, franchise and retail brands — from a single storefront to a coordinated national rollout across South Africa and the SADC region. Design, production and project management live under one roof, so nothing gets lost between a promise and an installation.

Since 1996

Family-built.
Family-run.

Sign Image was founded in Pretoria in 1996 by Shan and Karin Crafford. Their son Ivan grew up around the factory floor and has since joined the business full-time, now managing production, procurement and installation teams. Shan has moved from the factory floor into sales and marketing, while Karin manages debtors, creditors, payroll and the day-to-day admin that keeps a signage factory running.

Keeping design, fabrication and installation in-house was never about scale for its own sake — it’s what lets one family stay accountable for a sign from first sketch to final installation, instead of handing it between subcontractors along the way.

Halo-lit Nando’s rooster sign fabricated by Sign Image

How we work

One team, start to finish.

  1. 01Brief & site visitUnderstand the space, the brand and the deadline before anything is designed.
  2. 02Design & conceptConcept drawings and material samples signed off before production starts.
  3. 03FabricationBuilt in our own factory under our own quality control.
  4. 04InstallationOur own teams install locally; coordinated crews handle national rollouts.
  5. 05MaintenanceSignage looked after long after installation day.
1996Founded in Pretoria, Gauteng
30+Years designing, fabricating & installing signage
SADCRollout coverage beyond South Africa’s borders
01Accountable team, from concept to maintenance
L4Level 4 B-BBEE contributor

Safety / insurance / compliance

Prepared for site.
Accountable on site.

Professional installation depends on more than fabrication. We maintain the people, training, insurance and statutory standing required to support commercial signage work responsibly.

01

SHE-ready teams

Our internal rigging teams work under SHE requirements, with current medical fitness, working-at-heights certification and role-specific training maintained for installation work. Each team carries its safety file to site.

02

Insured operations

Sign Image carries Contractors All Risks (CAR) and public liability insurance for the work we undertake.

03

Statutory standing

Tax compliance and workers’ compensation standing are kept current as part of our operating requirements.

04

Documents on request

All supporting safety, training, insurance and statutory-compliance documents are available to clients on request.

All supporting safety, training, insurance and statutory-compliance documents are available on request.

Long-term relationships

Some brands
have stayed a while.

Roman’s PizzaClient since 1997
Nando’sClient since 2000
Famous BrandsClient since 1999
Del FornoClient since 2015
Spur CorpClient since 2019

Have a space in mind?

Let’s make
it count.

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