SHE-ready teams
Our internal rigging teams work under SHE requirements, with current medical fitness, working-at-heights certification and role-specific training maintained for installation work. Each team carries its safety file to site.
Contact us ↗About / Pretoria
Sign Image designs, fabricates, installs and maintains signage for corporate, franchise and retail brands — from a single storefront to a coordinated national rollout across South Africa and the SADC region. Design, production and project management live under one roof, so nothing gets lost between a promise and an installation.
Since 1996
Sign Image was founded in Pretoria in 1996 by Shan and Karin Crafford. Their son Ivan grew up around the factory floor and has since joined the business full-time, now managing production, procurement and installation teams. Shan has moved from the factory floor into sales and marketing, while Karin manages debtors, creditors, payroll and the day-to-day admin that keeps a signage factory running.
Keeping design, fabrication and installation in-house was never about scale for its own sake — it’s what lets one family stay accountable for a sign from first sketch to final installation, instead of handing it between subcontractors along the way.

How we work
Safety / insurance / compliance
Professional installation depends on more than fabrication. We maintain the people, training, insurance and statutory standing required to support commercial signage work responsibly.
Our internal rigging teams work under SHE requirements, with current medical fitness, working-at-heights certification and role-specific training maintained for installation work. Each team carries its safety file to site.
Sign Image carries Contractors All Risks (CAR) and public liability insurance for the work we undertake.
Tax compliance and workers’ compensation standing are kept current as part of our operating requirements.
All supporting safety, training, insurance and statutory-compliance documents are available to clients on request.
All supporting safety, training, insurance and statutory-compliance documents are available on request.
Long-term relationships
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