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Restaurant / retail support

Del Forno

Illuminated identity, projecting signs, fridge decals and in-store graphics designed as a cohesive restaurant signage package.

Del Forno signage manufactured and installed by Sign Image

Project scope

Built as one
brand system.

  1. 01Illuminated identity
  2. 02Projecting signs
  3. 03Fridge and surface decals
  4. 04Interior graphics

Project facts

Client since
2015
Sites signed
50+ across South Africa
Sign types
Pylons, illuminated fascia identity, projecting/blade signs, fridge and surface decals, in-store graphics
Delivery
Manufactured in Centurion, installed on site by Sign Image teams

The relationship

Sign Image has signed Del Forno stores since 2015, building a network of more than 50 sites across South Africa with pylons, illuminated fascia identity, projecting blade signs, fridge and surface decals, and in-store graphics.

In 2017, franchisor Sotiri Frantzeskakis rolled out a new look for the brand. The old Del Forno Pizza neon signage was ageing, neon itself was becoming more expensive to run and maintain, and a growing number of shopping centres were no longer permitting neon signage at all — so a straight like-for-like replacement wasn’t an option.

We designed a new illuminated sign to replace the neon identity and rolled it out across 48 stores in six months — a pace that meant working through the design, fabrication and installation of a national rebrand almost twice as fast as a typical single-year programme.

That project shaped how we still think about illuminated identity today: designing for a shopping centre landscape that increasingly restricts neon, without losing the visibility and character neon signage was originally built to deliver.

Capabilities used

Neon & illuminated signs

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Frosted decals & graphics

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